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What business are we in ?

Industry trends are shifting from mainly tactical promotions to more strategic marketing services and becoming wholly integrated and multi-disciplinary. Integrated marketing communications has become one of the most effective and efficient uses of marketing resources.

Mission Statement

To advocate industry standards for honest, effective Integrated Marketing Communications campaigns, high professional standards and awareness of the contribution of Integrated Marketing Communications in a free market economy.

To provide a forum for discussion and establish opportunities for cross-border research and promotion to improve results through the entire Integrated Marketing Communications process.



is to promote the use of integrated marketing communications and turn the various threats and issues facing the industry into future opportunities.


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81 finalists announced for the IMC European Awards 2016

Brussels, 4 October 2016: 81 finalists have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 31 agencies from 5 countries. All finalists are winners of national integrated marketing competitions. Ireland is leading with 25 finalists, followed by Czech Republic (18), Belgium (16), Italy (11) and United Kingdom (11).

Outstanding finalists are Guns or Knives (Ireland) with 14 nominations – 5 for Hailo Drive For Equality, 4 for Orchard Thieves Launch, 3 for Hailo 3rd Birthday and 2 for It's Your Call and BBDO (Belgium) with 7 nominations – 3 for Lidl Blend Test, 2 for The Write Thing and 2 for Personal Billboards.




Call for Entries

 10 May to 8 July

Round 1 Judging 

 25 July to 1 September

Final Round Judging

 23 September

Winners Announced   



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