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Chair of 2018 jury

Renate Vogt Senior Consultant, Wijsman BV
Renate is Chair of the jury for the IMC European Awards.


Nathalie Erdmanis Director Strategic Marketing & Branding AG Insurance
After finishing her Master’s Degree in Commercial Engineering at Solvay Business School (ULB) in Brussels, Nathalie started her career at Danone (dairy products) as Brand Marketer. Then, she worked for Winterthur Europe Assurances (AXA group) and later for Spa and Bru mineral water provider, Spadel s.a. She has been working for McDonald’s as Marketing & Communications Director during 7 years then she moved to the Telco industry as Marketing Director Residential at Mobistar (Orange Group). Then, she joined the Belgian Airline Company, Brussels Airlines, as VP Marketing. Now she is Director of Strategic Marketing, Branding & Data Analytics at AG Insurance (Ageas Group). During her career, Nathalie has received awards such as Nominated Marketer of the year in 2009 & 2016, Media Advertiser of the year 2009, and won a long term Silver Effie Award for McDonald’s in 2012.
Dave Froidcoeur Head of Marketing activations, CARREFOUR Belgium
Dave is an experienced Marketing Manager with a demonstrated history of working in the supermarkets industry. He’s skilled in Marketing Management, Fast-Moving Consumer Goods (FMCG), Retail, Trade Marketing, and Store Management. Dave has 13 years' experience as a retail and marketing specialist in Carrefour. He started his career in the stores as manager in as well food as non-food departments. After 4 years in sales he joined the concept team and worked on the marketing aspect of the renovation of the 45 Hypermarkets. 3 years later he joined the marketing team for the Hypermarkets as manager of the instore Marketing department. Since January Dave became responsible for all the Marketing Activations for the Hypermarkets (45 stores and 8500 employees). Besides running at Carrefour, Dave enjoys running as sports and spending time with his wife and 2 daughters in the lovely city of Tienen.
Tom Moons Marketing Director, SOS Children Villages
Tom Moons (39) has a degree in business science with a focus on marketing. In 2000, he started his career in advertising, working as account director for different brands like Toyota, Playstation, Inbev and Coca-Cola. In 2007, Tom became father of two adoptive children from Ethiopia. This made him decide to invest his energy in giving orphaned children a home and future, also in his professional life. End of 2009, Tom started at SOS Children’s Villages Belgium, to develop corporate fundraising and external communications. In 2013, SOS Children’s Villages Belgium won 2 golden IMC awards with their 99%-ad, a creative and successful campaign which convinced captains of industry to support the organization.
Stephan Smets Managing Director, ENGAGE BBDO
Stephan is Managing Director and Co-founder of ENGAGE BBDO, a member agency of the BBDO Worldwide Network, specialised in brand activation and customer engagement. He started his career at Nestlé where he was responsible for instant drinks (Nescafé, Nesquik) and was later co-founder of N’lil, one of the first sales promotion agencies. He is former president of the Belgian Association of Communications Companies-Expert Center Brand Activation and is now board member of the European IMC council. Stephan Smets is a guest speaker at different marketing and advertising institutions such as the Belgian Marketing Fund, VLEKHO, Ghent University, Plato, 360° Academy and Student Marketing Congress and teaches at the UBA Academy (Federation of Belgian advertisers).
Bart Swings Brand and Marketing Communications manager, EDF LUMINUS
With a master in Commercial Engineering from KU Leuven and a DESS in Marketing at the University of Clermont-Ferrand in France, Bart started his career in the FMCG-sector with Colgate-Palmolive accumulating experience in sales and marketing as Product manager, Key Account manager and Group Product manager for brands as Tahiti, Pouss’Mousse, Palmolive, Soupline, Ajax and La Croix. In 2000, after 8 years, he moved on to mobile operator Mobistar (Orange Group) to take up roles in Trade and Channel marketing. As Head of prepaid acquisition and later Head of loyalty and retention he then returned to his marketing passion and launched in 2005 the youth brand Tempo Music, a successful collaboration with Universal Music. In 2006 he moved to the energy sector as a Marketing Communications manager for EDF Luminus. Until today he makes sure the brand Luminus takes on the role as main challenger in the liberalized energy market.

Czech Republic

David Čermák CEO Momentum / McCann
David is CEO of Momentum Prague, an advertising agency (part of McCann Worldgroup in the Czech Republic) focused on integrated campaigns supporting clients’ sales. Prior to joining Momentum in 2008, he was founder and co-owner of a leading local agency in Prague. During his 18 years in the advertising industry, he has worked for more than 100 clients from many different business sectors in the Czech Republic. David holds an Executive MBA degree from Thunderbird School of Global Management based in Phoenix, Arizona and a MBA degree from CMI ESMA Barcelona based in Prague and Barcelona.
Michelle Adlerova Creative Director Garp Integrated
Michelle is a Creative Director at Garp Integrated, working mailny on Unilever, Mondelez, Pepsi, KFC, Starbucks, Pizza Hut, Odkolek, Sportisimo, Bell, Zdravotní Klaun and Homepark accounts. Before joining Garp Integrated, she was a Creative Director at Blacktag + Flying Factory, Arnold Prague, Euro RSCG4D Prague, Windrman Prague, and a Creative Leader at Grey Prague.
Ondrej Gottwald New Business Director, g-in*
Ondrej works as New Business Director at g-in* agency in Prague. He has been working in advertising for over 16 years. During his career, Ondrej worked in the creative department of TBWA Prague and of Wunderman, part of Young&Rubicam. In 2000, he co-founded the strategic and creative agency Garp, which specialises in integrated marketing and digital communication. For the first 5 years, Ondrej worked there as a Strategic Planner and has now taken over the Business Development department.
Martin Pesta Managing Director, Geometry Prague
Martin Pešta is in charge of Geometry Prague, the largest activation network worldwide and a WPP company. During his 15 years marketing experiences, he focused and specialized in Shopper, Experiential and Digital marketing. He is enthusiastic about joining brands with emotions, experiences and digital activations, aiming to inspire people to buy well. Success in creative and effectiveness awards during last years represents the passion for brands and innovations. Martin graduated in Economics at Charles University in Prague and enjoys his family, sports and traveling in his free times.
Petr Simek CEO Wellen
Petr has been running WELLEN since 2004. He oversees all of the agency‘s creative outputs and provides clients with strategic insights. Petr brings a passion for retail, an eye for design and sharp business acumen. With more than a decade of hands-on retail marketing experience and travelling the globe in search of innovative retail concepts, Petr’s clients are assured of creative solutions. Petr has built the WELLEN team of research, creative, design and production experts to ensure successful project execution. Petr contributes daily rants and international retail innovation to WELLEN‘s retail blogs at www.retailblog.cz and www.retailblog.ca. Petr is a longstanding member of POPAI and AKA.


Peter Draeger Managing Director, Grey Shopper
Peter has been GREYshopper's CEO & Managing Director since July 2012. Prior to that, he was Managing Director of FREY.G2 since 2000 (now GREYgermany). He is a certified Category Manager by GS1 Germany/ECR standards and management boards member of GREYgermany. In 2013, he was elected President of the POS-Marketing Association e.V. (POSMA), the interest group of Germany‘s leading POS marketing agencies. The POSMA is also the national representative of EACA's Integrated Marketing Council (IMC) in Brussels. Beyond these duties, he is also an author of various magazine articles and comments, co-author of "Handbuch Shopper-Marketing" and university lecturer for POS communication and retail.
Heiner Prignitz Managing Partner, BrandGalaxy Group GmbH
Heiner Prignitz has a diploma in economics from the University of Cologne. He has gained extensive work experience at Grey Düsseldorf and R.J.Reynolds. Since 1995, he has been one of the two CEOs at pro concept marketing.


Christos Damalas Managing Director, MSPS
Christos is the Managing Partner of MSPS, a leading Integrated Marketing and Sales services company with offices in Greece, Cyprus, Romania and Bulgaria. With over 20 years in the industry, Christos has significant experience in managing demanding and complex projects for companies such as Coca-Cola, Samsung, Diageo, Philip Morris, Sony Ericsson and many more. He holds an MBA degree and speaks fluent English and French. He has been a member of the board of directors of the Hellenic Association of Communications Agencies, president of the European Integrated Marketing Communications Council and currently an IMC Council member.
Efi Dikastopoulou Group Account Director, Wunderman
Efi has over 25 years of experience working in different management positions in both marketing and advertising. She has overseen a vast number of projects and products, from FMCG to cosmetics, from banking to telecommunications. Efi started her career in advertising at JWT Athens. From 1993 till 1997, she was employed at Spot Thompson Direct as Client Service Director. She then joined "Sarantis Group of Companies" as Marketing Manager for kids clothing brand Marasil. Upon the sale of the company, she transferred to Estee Lauder as Marketing Manager of the Aramis brand line. Efi joined Wunderman in March 2005 as Account Director on the Citibank account. She took on a management role mid July 2016. Efi is experienced in offering strategic marketing solutions and creating effective 360 plans which generate efficient, award-winning campaigns.
Christos Latos General Manager, OgilvyOne
Christos is the General Manager of OgilvyOne Athens, the most awarded Greek agency abroad, winning international awards at the Cannes Lions, the Clio Awards, The One Show, the London International Awards, the New York Festivals, the Webby Awards and the international IAB MIXX Awards. He started his career in Advertising in New York and then moved back to Greece to start-up his own venture focusing on online auctions within the Balkan region. Christos has a passion for new technologies and innovation, advertising and sports. He is married and a father of two kids.
Antonis Papapostolou Senior Account Director Care Direct
A passionate marketing professional with over 12 years digital and direct marketing experience for multi-channel commercial brands, Antonis Papapostolou is currently a Senior Account Director working for Care Direct SA, where he has successfully served many of the world’s leading brands and companies by formulating and implementing digital and direct marketing strategies across the agency’s markets of operation. Antonis specializes on the strategic planning and practical implementation of new digital technology to drive successful innovative campaigns with outstanding performance. Moreover, he is a big fan of integrating digital activities with database and direct marketing activities as a recipe to success, by providing comprehensive communication strategies to meet the marketing and sales objectives of multinational clients. Antonis studied in the United Kingdom and holds an MA Degree in Marketing, a BA Degree in Business Administration and a College Degree in Business Studies & Computer Science.
Konstantinos Theotokas CEO, ATCOM
Konstantinos Theotokas is the Founder, Chairman and CEO of ATCOM (www.atcom.gr), the leading digital business agency in Greece, responsible for its growth, strategic development, and service delivery. Since the company’s founding, ATCOM has transformed the business processes of Greece’s leading national and international brands, through services that span from Design and Usability to Mobile, E-Commerce and Digital Marketing campaign development, utilizing its award-winning Content Management Platform, Netvolution, and strategic partnerships with global industry leaders such as Sitecore, Microsoft and Akamai. Konstantinos founded ATCOM in 2000 with the idea of creating a company that would use disruptive technologies and design to transform end-consumers’ lives. He has since evolved the company several times, transforming it from a leading web services agency to an all-in-one full-service agency, product and service innovator, and consultancy. Apart from his role in ATCOM’s evolution, Konstantinos has played a pivotal role in the success of a number of other companies such as Skroutz, Linkwise and Mindworks (which successfully spun-off into Isobar/iProspect Greece) serving as a member of the Board of these companies to this day. He also serves on the boards of numerous other organisations including the Hellenic Association of Communication Agencies.


Jonny Davis Managing Director BecauseXM
Jonny Davis is Managing Director of BEcause Ireland, part of a global group of integrated experiential marketing agencies. BEcause builds brand love through creative, immersive and emotive strategies, and the agency’s work spans experiential events, digital experiences, live technologies, shopper marketing, sponsorship and corporate events. Find out more at www.becausexm.ie.
Dan Henson Board Director Pulse Group
Richard is a graduate of Trinity College Dublin and in a career spanning over 20 years is one of Ireland’s most experienced promotional and relationship marketing consultants. A former chairperson of the APMC in Ireland, Richard has led the team developing the APMC Star Awards into one of the most respected industry awards in Ireland. He has developed and managed local and international campaigns which have won awards in Ireland and in Europe.
Valerie Melinn Director, Verve
Valerie has over 20 years’ experience in Below the Line communications having worked in a variety of agencies and on client side during her career. She has worked with a variety of clients in the FMCG and Telecoms Industries including Sony PlayStation, Samsung mobile, Vodafone, KBC Bank and Heineken Ireland. She joined Verve the Live Agency as Client Services Director in 2013 in a role which sees her bring a greater synergy for clients who work who have requirements in both events and activations as well as maintaining the highest service for clients from planning to execution. Valerie has been a board member of the Association of Promotional Marketing Consultants for over 3 years and this year will serve as Chair of the Association.
Emma Ross MD, Runway
Emma has over 12 years experience in the marketing industry. Starting her career in PR and Media Relations, she worked with clients including Sony PlayStation, AIB on their sponsorship of The Ryder Cup and Centra. Emma moved to a broader marketing role in 2012, joining Runway Marketing and working with clients including Bulmers Irish Cider, Corona, Brady Family Ham and Lindt. After spending time in Verve the Live Agency, Emma returned to Runway as Managing Director in January 2017. She enjoys overseeing the management and growth of the agency in the areas of experiential, promotional and shopper marketing, as well as continuing to play a hands on role in client service. Emma is also a board member of the APMC in Ireland.


Andrea Cornelli Co-Founder & Coordinator PR Hub Project, ASSOCOM
Born in 1962, he began his professional career in 1981 founding C&T, one of the first Italian company dedicated to design information and communication technology systems, and becoming active part, later Ceo, of Cornelli BPDD. He get in touch in 1986 with RP Partners (later Ketchum Italy), a leading PR agency which he began to collaborate with since 1987. In 1994 he gained control over Telemacus, a company operating in the Digital Market Strategy business; this laid the foundation of a strong and synergic activity with Ketchum, realizing since then the communicative potential of the digital world. In Telemacus he became CEO in 1995, and accelerated the process of analysis and development of innovative communication strategies, digital and beyond. He gained specialist expertise that will lead him to become VicePresident in 1999 and later also CEO of Ketchum Italy. In 2013 he has been appointed Global Partner of the Ketchum international network. After the merger between Ketchum, Fleishmann Hillard and Porter Novelli, in June 2017, he became Executive President of the new entity, Omnicom Public Relation Group (OPRG) From 2009 to 2013 VicePresident of Assorel, one of the Italian Associations of Public Relations Agency. From 2014 to 2015, President. In 2015 he joined Assocom/PRHub and became coordinator of the project.
Marzia Curone Partner, Relata and Innexa
Marzia is a graduate of the University of Pavia, where she earned a degree in Political Science with a dissertation on how to measure return on advertising investments. Her career has always been focused on the Relationship Marketing, including direct marketing, CRM and digital marketing. She is currently Partner of the marketing and relationship marketing agency Relata and of the digital marketing agency Innexa. She is also a council Member of Assocom ( Italian Communication Agencies Association ), executive committee Member of Print Power Italia, Member of several jury panels for international /local marketing awards, in particular she is honorary supporter of Freccia D’Oro (DM e Digital DMA Award in Italy). In the previous years, she was Managing Director and Partner of Blue Direct, Ileo and ARC, into the Leo Burnett Group, Owner of Blue Direct and M.D. of the direct marketing agency Interaction. Before starting her career in the advertising agency industry ,she worked in the marketing team of companies like Ge-Da Spa and Olinet Spa (Olivetti Group).
Marco Gualdi Partner & CEO, InventaCPM
Graduated in Business Management and specialised in Marketing, Marco has significant experience in many multinational companies such as Unilever, Kraft and Braun. He is currently partner and CEO of InventaCPM, an Italian leading relationship and field Marketing agency founded by him in 1987. InventaCPM is today part of Omnicom, the first communication group worldwide. Marco is also lecturer and trainer at some Master Courses, board member of ASSOCOM, a Past President of IMCC and currently a board member of the European IMC council.
Mariangela Guastini Creative Director, InventaCPM
Mariangela is Account Director in InventaCPM since 2004. Before that she was Product Manager for mortgages & loans at Banco Popolare di Verona e Novara. She holds a Degree in Communications Sciences from Universita degli Studi Siena.
Alessandra Malvermi Partner, SoundPR
With a degree in Public Relations and 20+ years experience in PR, marketing communications, social and digital media, crisis communications, public affairs and events management, Alessandra has lent her expertise to a variety of national and global corporations. Among the prestigious clients she has counseled over the years are: The North Face, Canon, Hewlett Packard, Vocollect, Deichmann, Rossignol, Ecolab, Esselte, SolidWorks-Dassault Systèmes, Vichy, La Roche-Posay, Polar Electro, Tempur, TDK, Unicredit Group, Tigex, Rockwool, and more. Right before establishing its own agency in 2001, Alessandra was in some of the leading PR agencies where she worked closely with a number of high-growth company CEOs and communications teams. Alessandra is strongly passionate of innovation and new trends and has a lively talent for international relations having been Executive Committee Member inside the Public Relations Global Network and active as PRGN New Members Chair.
Pietro Sansone Chairman, Strategy Director, LiveXtension
Pietro has spent 10 years in the DDB group, working for Rapp Collins, then launching the Italian branch of the Tribal DDB network. During the last year in the group, he supervised the strategic integration of the communications projects for both Rapp Collins, Tribal DDB and DDB. In January 2007, he joined Digital Magics, leading Italian incubator of digital businesses. He is head of strategy and chairman of LiveXtension, the Digital Magics marketing & communications agency, who is very focused on digital creativity, social and direct response media for major Italian clients.


Alvaro Alés Managing Director, 360º Marketing & Communications
Alvaro Ales has worked as marketer at some of the best known companies in the spirits industry until he founded a Marketing & Communications agency. For 5 years, he was in the Marketing department of Diageo, first in London working for brands such as Croft, Gonzalez Byass and later in Spain for J&B Scotch Whisky. Alvaro also worked for 4 years for Pernod Ricard where he was responsible for marketing brands such as Larios Gin, Jameson and Wild Turkey amongst others. He worked briefly in the telecoms industry as Marketing Vice-President for Telefonica B2B, and then became Marketing Director of Bodegas Luis Caballero, a well-known wine and spirits company in Spain. Currently Alvaro is the Managing Director of 360º Marketing & Communications, an integrated Marketing and Communications agency part of the group Havas, one of the top 5 in its industry in the world.
Eugeni Brotons Global Marketing Director, GONZALEZ BYASS
Eugeni Brotóns Cuixart is the current Global Marketing Director at González Byass (International group in the wine and spirits industry), a role that he has held since 2009. A graduate from the ESADE Business School, he also gained an MBA from the same institution. His marketing experience began in the spirits industry, in Martini and Bacardi, from where he went on the work for Diageo. Following his stint there he join the wine company Miguel Torres where he occupied the position of International Marketing Director. He has worked in Barcelona, Madrid and London, and has run his own strategy consultancy specialising in the drinks sector and retail franchises.
Victor Conde Director General Asociación de Marketing de España
ACADEMIC PhD cum laude in Business Administration (Nebrija University) and Master in Marketing&Commercial Management (ESIC). Professor for Management, Commercial and Marketing subjects in many Universities and Business Schools (Nebrija, Complutense of Madrid, Salamanca and Valladolid Universities, EAE, ESIC, TEC of Monterrey, EAN of Bogota, ESPM of Sao Paulo). Since 2013 Director of three different Post-Graduate Programmes. PROFFESIONAL Almost 40 years working for both national and multinational companies in Marketing, Commercial, General Management and Consultancy: Burrouhgs, Colgate-Palmolive, Rhône-Poulenc Farma, IOPE-Etmar, Unidad Editorial, Sevilla EXPO´92, Publicis Group. From 2013 as General Manager in Spanish Marketing Association.
Juan de los Angeles Chairman & CEO C4E Consulting Services
Juan de los Angeles is a Professor of the School of Communication of the University of Navarra. His research is mainly focused on creativity and innovation and currently teaches “Introduction to Advertising" and “Marketing Trends". Professor De los Angeles earned his doctorate degree in 1994 with a thesis on the Evaluation of Advertising Creativity. He has published numerous works and articles on advertising creativity and commercial communications, mostly addressed to advertising professionals. In 2002, along with eight other professionals, founded C4E Consulting Services, and education company that aims to provide continuous education and applied research to marketing and communication professionals, both in Spain and Latin America. He presently shares his teaching and research commitments with his management and consulting responsibilities in C4E, where he's been working for some of the most prestigious companies in the industry, mostly on the fields of creative direction, innovation management, creative leadership, and industry trends.
Esther Gutierrez Marketing Manager, BODEGAS BARBADILLO
Esther was born in Seville in 1983 and have been passionate about advertising since she can remember. She graduated in Advertising and Public Relations and holds a Master's Degree in Marketing Direction and Sales Management. She has more than ten years experience in areas such as retail, fashion and beverage, this last one being where she has developed the core of her career. During this time she has made a valuable contribution to Spanish wine companies as Marqués de Riscal and Barbadillo, where she has been working for three years.
Carlos Rubio General Manager, AEACP
Carlos was born in Madrid and he has a degree in law and a diploma in marketing and commercial management, recently complemented with a master degree in digital business. He is part of the board of National Directors from the European Association (EACA) as well as member of the Executive Committee of the Association of the self-regulation of the communication business. In addition to General Manager of the AEACP Carlos Rubio deals with the management of El Sol Festival. El Festival Iberoamericano de la Comunicación Publicitaria, leading festival among Spanish and Portuguese speakers. For many years, he has collaborated continuously with numerous universities and advertising and marketing schools training attendants in these matters. Prior to joining to the Spanish Association of Advertising Agencies he developed his professional career in both public and private companies.

United Kingdom

Paul Cope Managing Director, IPM
Following a career spanning over 20 years in some of London’s top creative agencies, Paul is the current managing director of the IPM – an industry body dedicated to promoting, progressing and protecting its member agencies and brand owners engaged in all aspects of brand activation. Paul began his career in account management at integrated shop Joshua, before heading up accounts at agencies such as iris, Saatchi & Saatchi and Space, as well as running the Starbucks onsite agency team for Oliver. Paul is an evangelical advocate of ‘better creativity’ – marketing communication that moves people and delivers great results – and is working with the IPM’s members to help them deliver exactly that.
Mike Dando European Marketing Mgr, Epson
Mike has worked in various roles both client and agency-side building up over 20 years’ experience in the process. He worked in various marketing roles at Royal Mail before moving agency side in Dublin and London working on clients included O2, Philips, Samsung, Centrica and Danone. For the last six years Mike has been heading up the campaigns, promotions and media planning and buying for Epson across EMEA.
Peter Kerr Managing Director, MRM
Peter is Managing Director of Multi Resource Marketing Ltd (MRM). His career in Promotional Marketing goes back to the early 80's and he has a rare combination of experience having spent this time working within client, agency and fulfillment organisations. He founded MRM in 1993 and has only recently led this organisation into the HighCo Group where he hopes to fulfill his long held ambition of creating with HighCo a truly European capability across a wide range of promotional marketing techniques and logistics. Peter has sat on the EACA judging panel before as well as being an IPM Awards panel chairman each year, he is also an IPM Diploma examiner for the IPM Education panel. In addition our annual awards were recovered from Haymarket and successfully re-branded year on year and, to bridge the gap in our marketing press coverage, took control of Sales Promotion magazine and with the services sector very much in mind Peter introduced the ISP Certificate, the “Making it Happen awards” (now COGS) and was instrumental in the ARM accreditation scheme.
Andrew Rae Director of Promotional Marketing, Black Tomato
Andrew is a seasoned marketeer with over a decade of experience in Promotional Marketing. Responsible for Promotional Marketing and the creative output of The Black Tomato Agency, he works with brands such as Airbnb, William Grant and the BBC and agencies alike, advising and delivering cutting edge, effective global promotional campaigns. With proven experience in curating money can’t buy travel experiences and brand infused activations, he has led Black Tomato to win Gold, Silver and Bronze for two years running in the Prize, Incentive & Reward category at the IPM COGS Awards, a feat never before achieved. Previously he held positions at brand experience agency Momentum, working with UPS to activate their London 2012 Olympic sponsorship platform. He is also a Board Director at The Institute of Promotional Marketing, as well as an IPM awards judge and a Chair for the IPM COGS.
Marcus Sandwith CEO Haygarth
Marcus has 19 years' experience as a retail and brand marketing specialist. His broad range of experience includes working on clients such as Nokia, Tesco, BBC, Reckitt Benckiser and S.C. Johnson. In addition to his responsibilities as CEO at Haygarth, Marcus oversees the agency’s financial planning, new business development and is key in maintaining the overall culture of the agency. When Marcus isn’t running Haygarth, he is a family man with three kids and lives in London.
Bob Suppiah Director of Promotions & Partnership Marketing Brand Marketing Sky UK
Bob Suppiah is Director of Promotions & Partnership Marketing at Sky. Having worked at Sky for over 23 years, he is part of the brand leadership team working along side the Brand & Content marketing directors. He is responsible for developing and implementing the promotional & partnership strategy for the Brand working with Products & content teams across the Sky Platform, individual Sky channel brands, programming equities and services in both the U.K. and ROI. Bob Suppiah is on The Board of the Institute of Promotional Marketing (IPM) The Trade body that represents the Promotion industry in the UK.