Judging of the IMC European Awards takes place in two rounds. Round 1 is conducted purely online and round two takes place over half a day in September among the IMCC Board members.
The selection of up to 60 senior members from a variety of marketing disciplines (up to 6 from each country organisation) aims to evaluate entries based on proof that integrated marketing communications was keey to the success of the campaign.
Each judge will receive about 30 cases and is not allowed to review and provide a score for any entry from their own country. Each case takes up to 20 minutes to evaluate.
Judges will be given information for each member country on the economic, political and environmental climate. This will enable them to better understand the different markets and marketing/communication context.
The IMC European Awards Jury consists of 6 (approx.) senior professionals representing a variety of communications and marketing disciplines from each of the country organisations.
Renate Vogt, Owner of Friends4You, will chair the IMC European Awards 2016. The full list of all 2016 jury members, will be available here soon.
The finalists will be announced on the IMC European Awards website (www.imcceurope.com) in September. The full list of winners and the Grand Prix announcement date is yet to be confirmed.
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