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JURY MEMBERS

 

Chair of 2011 jury

Renate Vogt Senior Consultant, Wijsman BV
Renate is Chair of the jury for the IMC European Awards.
 
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Belgium

Nathalie Erdmanis Director Strategic Marketing & Branding AG Insurance
After finishing her Master’s Degree in Commercial Engineering at Solvay Business School (ULB) in Brussels, Nathalie started her career at Danone (dairy products) as Brand Marketer. Then, she worked for Winterthur Europe Assurances (AXA group) and later for Spa and Bru mineral water provider, Spadel s.a. She has been working for McDonald’s as Marketing & Communications Director during 7 years then she moved to the Telco industry as Marketing Director Residential at Mobistar (Orange Group). Then, she joined the Belgian Airline Company, Brussels Airlines, as VP Marketing. Now she is Director of Strategic Marketing, Branding & Data Analytics at AG Insurance (Ageas Group). During her career, Nathalie has received awards such as Nominated Marketer of the year in 2009 & 2016, Media Advertiser of the year 2009, and won a long term Silver Effie Award for McDonald’s in 2012.
 
Tom Moons Marketing Director, SOS Children Villages
Tom Moons (39) has a degree in business science with a focus on marketing. In 2000, he started his career in advertising, working as account director for different brands like Toyota, Playstation, Inbev and Coca-Cola. In 2007, Tom became father of two adoptive children from Ethiopia. This made him decide to invest his energy in giving orphaned children a home and future, also in his professional life. End of 2009, Tom started at SOS Children’s Villages Belgium, to develop corporate fundraising and external communications. In 2013, SOS Children’s Villages Belgium won 2 golden IMC awards with their 99%-ad, a creative and successful campaign which convinced captains of industry to support the organization.
 
Stephan Smets Managing Director, ENGAGE BBDO
Stephan is Managing Director and Co-founder of ENGAGE BBDO, a member agency of the BBDO Worldwide Network, specialised in brand activation and customer engagement. He started his career at Nestlé where he was responsible for instant drinks (Nescafé, Nesquik) and was later co-founder of N’lil, one of the first sales promotion agencies. He is former president of the Belgian Association of Communications Companies-Expert Center Brand Activation and is now board member of the European IMC council. Stephan Smets is a guest speaker at different marketing and advertising institutions such as the Belgian Marketing Fund, VLEKHO, Ghent University, Plato, 360° Academy and Student Marketing Congress and teaches at the UBA Academy (Federation of Belgian advertisers).
 
Bart Swings Brand and Marketing Communications manager, EDF LUMINUS
With a master in Commercial Engineering from KU Leuven and a DESS in Marketing at the University of Clermont-Ferrand in France, Bart started his career in the FMCG-sector with Colgate-Palmolive accumulating experience in sales and marketing as Product manager, Key Account manager and Group Product manager for brands as Tahiti, Pouss’Mousse, Palmolive, Soupline, Ajax and La Croix. In 2000, after 8 years, he moved on to mobile operator Mobistar (Orange Group) to take up roles in Trade and Channel marketing. As Head of prepaid acquisition and later Head of loyalty and retention he then returned to his marketing passion and launched in 2005 the youth brand Tempo Music, a successful collaboration with Universal Music. In 2006 he moved to the energy sector as a Marketing Communications manager for EDF Luminus. Until today he makes sure the brand Luminus takes on the role as main challenger in the liberalized energy market.
 
Philippe Warzée Chief redactor PUB MAGAZINE
Philippe Warzée graduated from Catholic University of Louvain with MA degree in Law. He started his career working as a journalist at Univers Cité/Kampus in 1987, then at Le Petit Futé. From 1989 to 1995 he served as a journalist at Editions Francophones Belges. He continued his professional path as a freelancer and journalist at La Libre Belgique, then an Editor for the French Trip Magazine Himalaya (Grande/Ontdek) until 2009. From 2009 to 2010 together with Laure Macq hosted the Journal of the Pub segment on advertising sector at Radio Nostalgie. After that, he served as a Chief Editor at PUB - monthly magazine specializing in in marketing, advertising, communications and media. In 2015, Philippe and group Nethys founded The New Pub. At the moment, he holds a position of an Editorial Director at PUB and CEO of The New Pub. He is also an author of two books: "Les Phares de la Mer du Nord" - "De Vuurtoren van Vlaanderen" (1999) and "Au-delà des Dunes" - "De Duinen Voorbij" (2008) both focusing on maritime themes, specifically, the North Sea. Since 2007 Philippe lectures at the European Communication School (ECS) in Brussels.
 
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Czech Republic

David Čermák CEO Momentum / McCann
David is CEO of Momentum Prague, an advertising agency (part of McCann Worldgroup in the Czech Republic) focused on integrated campaigns supporting clients’ sales. Prior to joining Momentum in 2008, he was founder and co-owner of a leading local agency in Prague. During his 18 years in the advertising industry, he has worked for more than 100 clients from many different business sectors in the Czech Republic. David holds an Executive MBA degree from Thunderbird School of Global Management based in Phoenix, Arizona and a MBA degree from CMI ESMA Barcelona based in Prague and Barcelona.
 
Ondrej Gottwald New Business Director, g-in*
Ondrej works as New Business Director at g-in* agency in Prague. He has been working in advertising for over 16 years. During his career, Ondrej worked in the creative department of TBWA Prague and of Wunderman, part of Young&Rubicam. In 2000, he co-founded the strategic and creative agency Garp, which specialises in integrated marketing and digital communication. For the first 5 years, Ondrej worked there as a Strategic Planner and has now taken over the Business Development department.
 
David Novák CEO Leemon concept
David is the managing director of the Leemon agency, an AKA member, with 21 years of experience in international and local communication agencies focusing on overlying, underlying and Digital marketing. His strengths are creating portfolio analysis, consumer behavior analysis and the customer decision making cycle as well as creating communication strategies. He also works as a lecturer and adviser in marketing and promoting for the SME segment.
 
Martin Pesta Managing Director, Geometry Global
Martin Pešta is in charge of Czech operation of Geometry Global, the largest activation network worldwide and a WPP company. During his 12 years marketing experiences he focused and specialized in Shopper, Experiential and Sport marketing and Sponsorship. He is enthusiastic about joining brands with emotions, unexpected experiences and digital activations, aiming to inspire people to buy well. Last year’s Silver and Bronze Cannes Lion awards represent the passion for brands and innovations. Martin graduated in Economics at Charles University in Prague and enjoys sports and traveling in his free time.
 
Petr Simek CEO Wellen
Petr has been running WELLEN since 2004. He oversees all of the agency‘s creative outputs and provides clients with strategic insights. Petr brings a passion for retail, an eye for design and sharp business acumen. With more than a decade of hands-on retail marketing experience and travelling the globe in search of innovative retail concepts, Petr’s clients are assured of creative solutions. Petr has built the WELLEN team of research, creative, design and production experts to ensure successful project execution. Petr contributes daily rants and international retail innovation to WELLEN‘s retail blogs at www.retailblog.cz and www.retailblog.ca. Petr is a longstanding member of POPAI and AKA.
 
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Germany

Peter Draeger Managing Director, Grey Shopper
Peter has been GREYshopper's CEO & Managing Director since July 2012. Prior to that, he was Managing Director of FREY.G2 since 2000 (now GREYgermany). He is a certified Category Manager by GS1 Germany/ECR standards and management boards member of GREYgermany. In 2013, he was elected President of the POS-Marketing Association e.V. (POSMA), the interest group of Germany‘s leading POS marketing agencies. The POSMA is also the national representative of EACA's Integrated Marketing Council (IMC) in Brussels. Beyond these duties, he is also an author of various magazine articles and comments, co-author of "Handbuch Shopper-Marketing" and university lecturer for POS communication and retail.
 
Heiner Prignitz Managing Partner, BrandGalaxy Group GmbH
Heiner Prignitz has a diploma in economics from the University of Cologne. He has gained extensive work experience at Grey Düsseldorf and R.J.Reynolds. Since 1995, he has been one of the two CEOs at pro concept marketing.
 
Lutz Wegmann Managing Director, CPM Germany GmbH
Lutz Wegmann started in 1983 as Junior Consultant at Gruber, Titze & Blank in Bad Homburg, Germany - a top-5 German strategy & sales consultancy. In 1986, he joined PPD Marketing & Sales Services, Bad Homburg as Management Supervisor. In 1995, he became Managing Director. Since 1998, PPD is part of the global CPM Fieldmarketing Network based in the UK, an Omnicom Group company. CPM’s mission is to grow its clients' business by using INSIGHT to create INFLUENCE and drive SALES. Since 2007, he is board member and Vice-President of POSMA, an association of German POS Marketing Agencies and partner association of EACA. This year, Lutz was appointed Chair of CPM in Germany, Austria & Switzerland.
 
Marco Ziegler Managing Director, smartin advertising GmbH
Marco holds a BA Degree in Communications from the Academy of Communications in Hamburg. He has worked as an Account Manager and was Managing Director for various German creative agencies like Springer & Jacoby, KNSK/BBDO and Scholz & Friends. Previously, he was Management Supervisor at VCCP in Berlin. He has worked with clients such as Mercedes-Benz, Nike, Heineken, Sky, Ferrero, O2 and Telefonica Since 2012, he’s the Managing Director of smartin advertising based in Cologne and Berlin. It’s a below-the-line specialised multichannel agency with a holistic focus on sales and point-of-sale communications. He mainly works with O2, TARGOBANK, LG, Brother and SONOS.
 
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Greece

Mark Aris Strategic Planning Director & Founder 4 Wise Monkeys
A half English – half Greek communication specialist, who claims MARKeting was named after him. In his previous life Mark led a successful career in marketing, working for several multinational companies in local, regional and global roles, such as Marketing Director in Diageo for White Spirits in Southern Europe, Marketing Manager for Johnnie Walker in Western Europe, Group Brand Manager Carlsberg Group etc. It took him 12 years to finally realize that he was much better at creating ideas rather than managing P&Ls. Staying true to his mantra that “If you don’t have fun in your job you’re wasting your life” he co-created the 4 Wise Monkeys, one of the fastest growing creative agencies in Greece. With an impressive portfolio of global and local clients e.g. Mondelez, Carlsberg Group, Nissan, Coca Cola etc. and 60 major national and international advertising awards in 3 years, the 4 Wise Monkeys have set out to prove that “Yes, there is such a thing as advertising that consumers … actually enjoy” Mark is also a university professor of Advertising and Marketing, as well as the co-organizer and DJ of the biggest non-profit New Year’s Eve party in Greece, 15 years in a row!
 
Christos Damalas Managing Director, MSPS
Christos is the Managing Partner of MSPS, a leading Integrated Marketing and Sales services company with offices in Greece, Cyprus, Romania and Bulgaria. With over 20 years in the industry, Christos has significant experience in managing demanding and complex projects for companies such as Coca-Cola, Samsung, Diageo, Philip Morris, Sony Ericsson and many more. He holds an MBA degree and speaks fluent English and French. He has been a member of the board of directors of the Hellenic Association of Communications Agencies, president of the European Integrated Marketing Communications Council and currently an IMC Council member.
 
Ilias Pantelopoulos Managing Director MRM//McCann
Communications, creative & digital marketing executive with over 17 years of experience, including general management, digital business development, digital marketing, digital pr, creative direction and brand strategy. In 2016 he joined MRM//McCANN as the Managing Director for Greece. Acts also as an advisor for startups in Greece, UK and USA. In 2011 co-founded Bakers Digital Communication, a digital PR agency, which was about leveraging the power of digital media, content marketing and online reputation management. Previously served as the Digital Business Manager at Sony Music for four years, being responsible for the digital business development and digital marketing of Greece and South Eastern Europe. Back in 2000 began career in the advertising industry as a New Media and Creative Director of the advertising agency Karamella. Holds a Bachelor of Arts (BA HONS) in Visual Communication and online communication from the Birmingham Institute of Art and Design, Birmingham City University and has actively contributed in several local and international workshops, conferences and seminars as a speaker.
 
Antonis Papapostolou Senior Account Director Care Direct
A passionate marketing professional with over 12 years digital and direct marketing experience for multi-channel commercial brands, Antonis Papapostolou is currently a Senior Account Director working for Care Direct SA, where he has successfully served many of the world’s leading brands and companies by formulating and implementing digital and direct marketing strategies across the agency’s markets of operation. Antonis specializes on the strategic planning and practical implementation of new digital technology to drive successful innovative campaigns with outstanding performance. Moreover, he is a big fan of integrating digital activities with database and direct marketing activities as a recipe to success, by providing comprehensive communication strategies to meet the marketing and sales objectives of multinational clients. Antonis studied in the United Kingdom and holds an MA Degree in Marketing, a BA Degree in Business Administration and a College Degree in Business Studies & Computer Science.
 
Michael Paredrakos Managing Director  AVAKON+
A Strategic Planner from Greece ( ex Ogilvy & Mather, ex MullenLowe) now playing Managing Director @ Avakon+ an award winning digital agency from Athens. The planning Salon named him as one of the Top 50 strategy planners to watch in 2014. In his years in advertising Michael has worked for major international and local brands such as Cosmote, Ikea, Carroten, Str8, BAT, Unilever etc. He loves to blog!! His personal blog The Curious Brain http://thecuriousbrain.com/?page_id=2 is considered as one of the top advertising and strategy blogs in the world.
 
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Ireland

Simon Betson Marketing Director, InSight Marketing
Simon has over 20 years' experience in the Below-The-Line Industry in Ireland. He founded InSight Marketing & Brand Services in 2008 with a core focus on creating consumer action and reaction. InSight Marketing specialise in Promotional, Experiential & Shopper Marketing, with a Blue Chip Client List including Unilever, Nestle, PepsiCo, Britvic, Molson Coors, Dr. Oetker and John West amongst others. Simon joined the Board of the Association For Promotional Marketing Consultants (APMC) in 2009 to manage Communications and PR for the APMC and served as Chairman from 2013 to 2015.
 
Jonny Davis Managing Director BecauseXM
Jonny Davis is Managing Director of BEcause Ireland, part of a global group of integrated experiential marketing agencies. BEcause builds brand love through creative, immersive and emotive strategies, and the agency’s work spans experiential events, digital experiences, live technologies, shopper marketing, sponsorship and corporate events. Find out more at www.becausexm.ie.
 
Richard Johnson Managing Director, rjmc
Richard is a graduate of Trinity College Dublin and in a career spanning over 20 years is one of Ireland’s most experienced promotional and relationship marketing consultants. A former chairperson of the APMC in Ireland, Richard has led the team developing the APMC Star Awards into one of the most respected industry awards in Ireland. He has developed and managed local and international campaigns which have won awards in Ireland and in Europe.
 
Valerie Melinn Director, Verve
Valerie has over 20 years’ experience in Below the Line communications having worked in a variety of agencies and on client side during her career. She has worked with a variety of clients in the FMCG and Telecoms Industries including Sony PlayStation, Samsung mobile, Vodafone, KBC Bank and Heineken Ireland. She joined Verve the Live Agency as Client Services Director in 2013 in a role which sees her bring a greater synergy for clients who work who have requirements in both events and activations as well as maintaining the highest service for clients from planning to execution. Valerie has been a board member of the Association of Promotional Marketing Consultants for over 3 years and this year will serve as Chair of the Association.
 
Niamh O'Kennedy Director Ogilvy Dublin
Niamh has been with Ogilvy for 10 years and is currently the Business Development Director and Head of Activation. Niamh is also a member of the overall Ogilvy Management team and has responsibility for delivering activation led 360 campaigns for a number of key clients. Niamh has B.Comm degree from NUIG and a Post Graduate Diploma in Marketing Practice, also from NUIG. She has extensive advertising and below-the-line experience from both local and international agencies. Niamh is responsible for leading Grand Prix winning APMC campaigns for Ford, Kellogg’s and Lucozade Sport over the last number of years. She joined Ogilvy in 2006 and is currently responsible for managing a portfolio of clients including Ford, Boots, GSK, Visa, Heinz while also driving new business. Niamh has extensive expertise in leading agency teams develop effective campaigns for a variety of different client categories primarily. Prior to joining Ogilvy, Niamh worked in Creative Solutions a BTL agency managing a portfolio of FMCG clients. She also worked as Client Service Director for a Digital Advertising Agency. She started her career working in McCann-Erickson in London and then moved to Sydney. She is also a board member of the APMC (Association of Promotional Marketing Consultants) since 2010 and Chair from May 2015 – May 2017.
 
Barry Sweeney Art Director guns or knives
Barry graduated with a Bachelor of Commerce from UCD before entering the creative world in 2010 with an MA in Advertising from DIT. He spent 3 years working with Ogilvy Dublin before joining ROTHCO group in 2013. He has advertised for brands such as Heineken, Jameson, Diageo, Samsung, Coca Cola, mytaxi and Danone developing award winning campaigns for many of them.
 
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Italy

Andrea Cornelli CEO, Ketchum
Born in 1962, he began his professional career in 1981 and founded C&T, one of the first Italian company dedicated to design information and communication technology systems. He get in touch in 1986 with RP Partners (later Ketchum Italy), a leading PR agency which he began to collaborate with since 1988. In 1994 he gained control over Telemacus, a company operating in the Digital Market Strategy business became CEO in 1998. He gained specialist expertise that will lead him to become President in 2003 and later also CEO of Ketchum Italy. In 2013 he has been appointed Global Partner of the Ketchum international network. Under his leadership, Ketchum Italy won many awards.
 
Marzia Curone Partner, Relata and Innexa
Marzia graduated from the University of Pavia with a degree in Political Science where she focused her research on how to measure return on advertising investments. She has always been involved with relationship marketing, including direct marketing, CRM and digital marketing. She is currently Partner of the marketing and relationship agency Relata and of the digital marketing agency Innexa. She is also council member of Assocom (Italian Association of Communications Agencies), executive committee member of Print Power Italia and she is a judge in several jury panels for international and local marketing awards. In addition, she is honorary supporter of Freccia D’Oro (DM & Digital DMA Awards in Italy). Previously, she was Managing Director and Partner of Blue Direct, Ileo and ARC, into the Leo Burnett Group, owner of Blue Direct and Managing Director of direct marketing agency Interaction. Before starting her career in the advertising industry, she worked in marketing in companies such as Ge-Da Spa and Olinet Spa (Olivetti Group).
 
Marco Gualdi Partner & CEO, InventaCPM
Graduated in Business Management and specialised in Marketing, Marco has significant experience in many multinational companies such as Unilever, Kraft and Braun. He is currently partner and CEO of InventaCPM, an Italian leading relationship and field Marketing agency founded by him in 1987. InventaCPM is today part of Omnicom, the first communication group worldwide. Marco is also lecturer and trainer at some Master Courses, board member of ASSOCOM, a Past President of IMCC and currently a board member of the European IMC council.
 
Mariangela Guastini Creative Director, InventaCPM
Mariangela is Account Director in InventaCPM since 2004. Before that she was Product Manager for mortgages & loans at Banco Popolare di Verona e Novara. She holds a Degree in Communications Sciences from Universita degli Studi Siena.
 
Alessandra Malvermi Partner, SoundPR
With a degree in Public Relations and 20+ years experience in PR, marketing communications, social and digital media, crisis communications, public affairs and events management, Alessandra has lent her expertise to a variety of national and global corporations. Among the prestigious clients she has counseled over the years are: The North Face, Canon, Hewlett Packard, Vocollect, Deichmann, Rossignol, Ecolab, Esselte, SolidWorks-Dassault Systèmes, Vichy, La Roche-Posay, Polar Electro, Tempur, TDK, Unicredit Group, Tigex, Rockwool, and more. Right before establishing its own agency in 2001, Alessandra was in some of the leading PR agencies where she worked closely with a number of high-growth company CEOs and communications teams. Alessandra is strongly passionate of innovation and new trends and has a lively talent for international relations having been Executive Committee Member inside the Public Relations Global Network and active as PRGN New Members Chair.
 
Pietro Sansone Chairman, Strategy Director, LiveXtension
Pietro has spent 10 years in the DDB group, working for Rapp Collins, then launching the Italian branch of the Tribal DDB network. During the last year in the group, he supervised the strategic integration of the communications projects for both Rapp Collins, Tribal DDB and DDB. In January 2007, he joined Digital Magics, leading Italian incubator of digital businesses. He is head of strategy and chairman of LiveXtension, the Digital Magics marketing & communications agency, who is very focused on digital creativity, social and direct response media for major Italian clients.
 
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Spain

Alvaro Alés Managing Director, 360º Marketing & Communications
Alvaro Ales has worked as marketer at some of the best known companies in the spirits industry until he founded a Marketing & Communications agency. For 5 years, he was in the Marketing department of Diageo, first in London working for brands such as Croft, Gonzalez Byass and later in Spain for J&B Scotch Whisky. Alvaro also worked for 4 years for Pernod Ricard where he was responsible for marketing brands such as Larios Gin, Jameson and Wild Turkey amongst others. He worked briefly in the telecoms industry as Marketing Vice-President for Telefonica B2B, and then became Marketing Director of Bodegas Luis Caballero, a well-known wine and spirits company in Spain. Currently Alvaro is the Managing Director of 360º Marketing & Communications, an integrated Marketing and Communications agency part of the group Havas, one of the top 5 in its industry in the world.
 
Victor Conde Director General Asociación de Marketing de España
ACADEMIC PhD cum laude in Business Administration (Nebrija University) and Master in Marketing&Commercial Management (ESIC). Professor for Management, Commercial and Marketing subjects in many Universities and Business Schools (Nebrija, Complutense of Madrid, Salamanca and Valladolid Universities, EAE, ESIC, TEC of Monterrey, EAN of Bogota, ESPM of Sao Paulo). Since 2013 Director of three different Post-Graduate Programmes. PROFFESIONAL Almost 40 years working for both national and multinational companies in Marketing, Commercial, General Management and Consultancy: Burrouhgs, Colgate-Palmolive, Rhône-Poulenc Farma, IOPE-Etmar, Unidad Editorial, Sevilla EXPO´92, Publicis Group. From 2013 as General Manager in Spanish Marketing Association.
 
Nacho Herranz Creative Director JWT
Nacho graduated in Advertising & PR at UCM. In the early 0’s he worked for MRM McCann, contributing to build the brand Bankinter, and also working for some accounts like MasterCard, Mapfre, Opel, Coca-Cola or Banco Santander. Since 2005 he works for some of J. Walter Thompson’s clients like Asisa, Mercedes-Benz, smart, J&J, Corona, Nestlé, ONCE, CEAR, Correos or Unicef.
 
Juan Sánchez Chief Creative Officer & VP TBWA/SPAIN
With a degree in Advertising from Universidad Complutense of Madrid, he began working as a copy-writer in TBWA’s Madrid agency in 1997. In 2001 he joined DDB Madrid as Creative Director. He rejoined TBWA as Creative Executive Director in 2006 and took over as Chief Creative Officer of the TBWA Group, Madrid in 2009. In 2016, he was promoted to Chief Creative Officer and VP of TBWA Spain. Over these years he has worked for clients such as Sony PlayStation, Canon, Telefonica, Philips, McDonald’s and Adidas, winning awards in all the international festivals, like Cannes, One Show, D&Ad, El Sol, FiAP, Eurobest, Epica, Clio, etc. He has been a jury member in festivals such as the Club de Creativos, El Sol, New York Festival and El ojo de Iberoamérica. Since his re-entry in 2006 as chief creative director for TBWA, it has been named one of the three top Spanish agencies. According to the magazine “Anuncios”, TBWA succeeded in being the most awarded Spanish agency in all national and international festivals in the years 2012 and 2013.
 
Jose Luis Zafra Director Premios de Publicidad Agripina
Currently, Jose Luis serves as a CEO of Agripina Awards - Spanish Festival of Marketing and Communication. He has more than 25 years of experience in Advertising and Marketing in the media.
 
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United Kingdom

Adam Azor Managing Director Curb
Adam is an experienced marketer having held senior positions for agencies such as BD Network, BMB, Jack Morton and is now Managing Director at CURB. Adam has worked for a number of major brands including Coca Cola, Microsoft and Sony. He has had a diverse agency career having worked on marketing campaigns in a range of disciplines from Advertising and Digital through to Brand Experience. Adam is a regular industry speaker and writer, he is also a board director of the IPM. Twitter @adamazor www.curbmedia.com
 
Sarah Burns ‎Prize promotion and compliance specialist, IPM Board Director; Prizeology
Sarah Burns is Founder and Managing Director at Prizeology, a service provider specialising in prize promotions. A leading industry expert on prize promotion best practice, she’s also a board director at The Institute of Promotional Marketing, as well as an IPM awards judge and a Chair for the IPM COGS.
 
Jon Fish Group Partnerships & Loyalty Director Merlin Entertainments
Jon has over 20 years’ blue chip marketing experience in multi-site branded leisure, entertainment & retail businesses across the UK. He is currently the Marketing Partnerships Director at Merlin Entertainments where he has spent the last 8 years in various marketing roles. Outside of work, Jon has two children and spends his leisure time at theme parks and attractions, cinemas & in our Cypriot holiday home.
 
Jessica Hargreaves Joint Managing Director PrettyGreen
Jessica is joint MD of PrettyGreen a successful brand communications agency specialising in entertainment, culture and sport. Founded in 2008 PrettyGreen now has a turnover of £7million+. In the past 5 years since joining, she has been instrumental in developing the business and teams to deliver an integrated offering for clients. The agency is proud to work with leading brands including John Lewis, Nando’s, Pandora, Under Armour and Nintendo. Jessica is also Board Director for the IPM and heads up their experiential council and is particularly focused on developing industry principles and a robust ROI model for experiential marketing.
 
Peter Kerr Managing Director, MRM
Peter is Managing Director of Multi Resource Marketing Ltd (MRM). His career in Promotional Marketing goes back to the early 80's and he has a rare combination of experience having spent this time working within client, agency and fulfillment organisations. He founded MRM in 1993 and has only recently led this organisation into the HighCo Group where he hopes to fulfill his long held ambition of creating with HighCo a truly European capability across a wide range of promotional marketing techniques and logistics. Peter has sat on the EACA judging panel before as well as being an IPM Awards panel chairman each year, he is also an IPM Diploma examiner for the IPM Education panel. In addition our annual awards were recovered from Haymarket and successfully re-branded year on year and, to bridge the gap in our marketing press coverage, took control of Sales Promotion magazine and with the services sector very much in mind Peter introduced the ISP Certificate, the “Making it Happen awards” (now COGS) and was instrumental in the ARM accreditation scheme.
 
Becky Munday CEO Mando
With 19 years in promotional risk management, Becky has earned a stellar reputation as one of the most knowledgeable and rational leaders in promotional marketing. Becky consistently drives Mando’s and their client's bottom line year on year, through facilitating the world’s largest brands to run result-driven promotions within a set budget. As part of the WPP Company, Becky regularly convenes and collaborates with some of the marketing’s greatest minds, enabling her to deliver cutting-edge insight which benefits the entire industry, time and time again.
 
Marcus Sandwith CEO Haygarth
Marcus has 19 years' experience as a retail and brand marketing specialist. His broad range of experience includes working on clients such as Nokia, Tesco, BBC, Reckitt Benckiser and S.C. Johnson. In addition to his responsibilities as CEO at Haygarth, Marcus oversees the agency’s financial planning, new business development and is key in maintaining the overall culture of the agency. When Marcus isn’t running Haygarth, he is a family man with three kids and lives in London.
 
Carey Trevill Managing Director, The Institute of Promotional Marketing
Starting her marketing career in the 90’s with Clarke Hooper, Carey has a long marketing background focussed on promotional marketing and has most recently joined the IPM as its first traditional marketer in the role. Having worked across major brands, sectors and markets, and even making the odd TV ad or two, her work has led to founding an agency, successfully merging and going on to work with a number of businesses preparing for sale. The IPM has long had at its heart the need to champion effective practice across the industry as we strive to grow brands through brilliant work, Carey’s central role is to promote effective work. A Member of CAP, PMDRP CAP Panel and various working groups.